Ed Hardley!
Written by John Thompson II on September 11, 2009
Someone please send Christian Audigier back to wherever he came from. From Von Dutch to his latest mutation Ed Hardy Christian Audigier has a habit of kicking a dead horse. Enough of the crystals and eccentric design patterns; we saw it, had it and now we are over it. Really!
When Ed Hardy first hit mainstream America it was an instant hit. From Hollywood to Miami, and especially New York, an Ed Hardy t-shirt was the epitome of cool; however just as most trends tend to do it eventually ran its course. But that is expected, and accepted. You come, you shine, then you fade away. What is not acceptable is when your time has come and gone yet you still fight to be relevant with an irrelevant product.
What happens when your audience grows up, and develops an actual sense of style? If you’re Christian Audigier you change the name of your product from Von Dutch to Ed Hardy, and pray that no one does a background check on you the designer!
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